BALLERS, BARBERS, STYLE AND FLAIR
HD CUTZ x FIFA+
THE STORY
There’s no-one like HD CUTZ. The original global celebrity barber cuts the hair of football and music stars all over the world. HD (AKA Sheldon Edwards) is the go to man for Jude Bellingham, Eduardo Camavinga, Jadon Sancho and many more. FIFA wanted to make a series all about his crazy life and the players he knows.
THE BRIEF
FIFA needed animation, motion graphics and branded content for social media to promote their critically acclaimed series HD CUTZ. They asked us to create something fresh and alternative to function as player stings each time a footballer was introduced. These elements were also to be used across social media to help promote the show when it came out on their FIFA+ platform.
THE SOLUTION
The global rights for Premier League, Bundesliga, Ligue 1 and La Liga meant that we weren’t able to use footage from the leagues in which a lot of the players feature. Also, with limited matches for some nations in FIFA tournaments, we had to find an alternative way of delivering these integrated and stand-alone pieces of work. We took sequential still images from various licensed sites and created each sting based around a defined style using motion graphics and animated typography alongside stylised framing techniques to make them all feel like part of series but also unique.