AMAZING PLACES TO WORK
SHELBORN ASSET MANAGEMENT
THE STORY
Shelborn Asset Management are the owners of some of the country’s biggest business and commercial real estates. With multiple locations, they ensure that every location gives the companies that base themselves and the people who work there the very best environment in which they can thrive.
THE BRIEF
It’s rare that a client comes to anyone and says the words “You’ve got creative freedom” and genuinely mean it. However, that is exactly what happened when we were approached by Shelborn - via Quorum Park - to create a hero video that explains why it and its sister site, Maxim Park, are such a unique places to work. That’s pretty much all they said when they approached us…
THE SOLUTION
The unique perspective of someone saying you can do what you want is that, you normally think there will be limitations on what they will let you do. So you go with a crazy idea like ‘let’s make Quorum look like an adventure park’ and ‘let’s do a film trailer for Maxim’ and lean into all the different creative tropes that those two normally have. We expected push back…but we got none. We wrote the script for both, commissioned voiceovers for both and spent a few days filming at each location. At Quorum Park we used models to ‘experience’ the park in all its glory while at Maxim we filmed more location B-roll and aerial footage to give the park a more cinematic feel in its entirety. The results went down a storm with both parks and both now have full occupancy.