PUTTING EMPLOYEES FIRST
BRUNEL GROUP
THE STORY
Brunel Group are one of the biggest insurance companies in the UK. They have offices all over England and are experts in every area of insurance. They have recently launched a new arm of the business that takes all the expertise they have built up in professional services and uses it to help companies show their employees how much they value them.
THE BRIEF
To launch the new strand of the Group - ‘Brunel Employee Benefits’ - Brunel needed a film that explained what employee benefits actually are, illustrated why they are important and how their service can help companies identify the best solution for them. The important requirement was that the video was to be interview-based, authentic and that it positioned them as leaders in the field. It had to also explain that Brunel has developed a bespoke approach to answering their clients’ needs where employee benefits are concerned so that their package is right for them.
Alongside this main ‘hero’ video, Brunel wanted us to create a video that explained the core principals of the company, capture still imagery of their offices and people and augmentary video content like an office fly-through to sit in the company’s new website banner.
THE SOLUTION
Across one day at their offices in Bristol city centre, we battled with glass, air conditioning and atmospheric office noise to capture a series of interviews to begin with that explained in detail how Brunel Employee Benefits works. The main video wraps around contributions from three of the existing team and helps explain everything anyone would ever need to know about employee benefits. It took a full rig build of frames and diffusion to obtain consistency in lighting around the interviewees but we got there in the end! The hero film is now their main marketing material for this new strand of the business.
The Core Principals video followed the filming for the employee benefits content and was a more straightforward task once the scene had been lit for the main interviewees. The edit for it was more complex however with motion graphics and illustrations created to help bring their values to life on screen.
Lastly, we covered off the ‘fly through’ of their office which was a single shot from a stabilised camera that followed a prescribed route through an office that fills a whole floor of a Bristol tower.
We delivered all of the content plus photography for them within five days and all of them have become central to their ongoing communications strategy.