CARS, CELEBS AND MUSIC
P1 COMMS x CAR FEST
THE STORY
P1 Communications have a long history of collaboration with Car Fest. Since the two companies have worked together, the festival has gone from strength to strength. It’s now a ‘can’t miss’ in the summer for thousands and takes place in Hampshire. Every year the festival features the best in motoring, food, crafts, music and celebrity appearances.
THE BRIEF
P1 Communications and Car Fest had a very specific need for social media content. Make it great and do it fast. The videos had to capture everything that makes this a special event and focus on both the visitor experience and the celebrities who were in attendance, delivering masterclasses and also performing. All the content had to be one-minute in length as a maximum for engagement on social media and had to be delivered by midnight across the three days.
THE SOLUTION
We sent three videographers to the event to film everything they possibly could across the three days. Each one had a very specific remit to shoot each day with rotation between them as various elements were gathered. As the festival takes place across a huge site, it was important that each operator owned their part of the shoot to capture what was needed. At a prescribed time each day, one of videographers switched to start editing footage and prepare the framework for the two videos for the day. Both had to be delivered in 16x9 (horizontal) format and 9x16 (vertical) format so preparation was vital. The edits were built in their entirety to account for the end of the day to be added in once the footage was returned to the editor who only had to wait for the best of the music stage content to create the final videos. In total we made 12 pieces of video content in three days that engaged audiences all over the world across social media platforms.