THE STORY
Founded by Matt McEntegart and Allan Russell, ROAM is here to disrupt the health food industry. Matt and Allan were sick of having to buy protein bars that were overly sweet and processed so they decided to create their own bar that’s made from grass fed beef and flavoured with natural ingredients. It’s their mission to make a real difference and provide a sustainable option for people like them. They approached us to create a suite of content to help them launch their first flavours which included product photography, product videos and a hero film that told their story. Below are some of our favourite images from the shoots.
THE SOLUTION
Filmed across a glorious day in Oxfordshire, Matt and Allan asked us to conduct interviews with them so that they could explain their journey with ROAM and why they felt they needed to do what they’ve done. Alongside this we shot across multiple locations with them delivering pieces to camera as well as taking part in different activities for B-roll to illustrate how ROAM is the perfect food for everyone.